Social Marketing
Using social sites to create a buzz and promote your blog
Using social sites to create a buzz and promote your blog

When you decide to launch a new blog site like Mobile Friendly, one of the first things that you are going to be confronted with is what theme and plugins to use. Your choice of a theme and the plugins for your site will make a huge difference in the way it looks and functions for your user. The better your site looks and the easier it is to use will greatly benefit you in converting visitors into subscribers and long-term readers.
I know what you are thinking… “What about great content, Gary?” Content is very important, and I will get to that in the next installment, but if your site turns the visitor off before he even reads one post then your great content is not doing you any good.
For the theme, as I mentioned in the previous article, I chose the Suffusion theme because of its flexibility and the fact that it is SEO ready so you do not need to add a plugin like the All in One SEO pack to it. It does take a bit of time to get the theme configured the way you want, but that is only because there are so many options available for you to choose from. There are several preconceived templates that you can choose from that will reduce the setup time dramatically, but I prefer the custom method myself.
After I installed the theme, I had to decide what plugins to use. The plugins added cover many areas including social networking, security, functionality, statistics, and additional SEO.
Security is always a major concern when you put a website online, so its a natural decision to look for ways to better secure it. WordPress is fairly secure straight out of the box but there are several vulnerabilities that can be exploited to get your site hacked.
One thing that all sites with an admin section face is a brute force break-in attack. With this type of attack, the login page is repeatedly bombarded with user name/password combinations until the site is broken into. This is easily preventable in WordPress by installing the Login Lockdown plugin to limit the number of attempts at the login page and then lockout the IP address of the attacker.
With social networking there are a couple of plugins that I always use. The TweetMeme button plugin is an industry staple and can be seen on nearly every blog out there. It is very effective in getting people to promote your blog to their Twitter followers.
The other social plugin that I like is AddThis. It allows your visitors to share your post with over 200 social networking and bookmarking sites. They can even share it with their friends and colleagues via email or print it out for sharing in a physical form.
There are many other plugins that I used in creating this site. Click here for a complete PDF list of them all and the reasons that I chose to use them.
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In recent weeks I have been focused on having mobile-ready blogs because there is so much traffic coming to sites from mobile devices these days. Mobile devices, smart phones, internet ready tablets , etc. are all gaining in popularity for web browsing, so it makes sense to have a site that is viewable by those devices. If your site is not mobile compatible, you are losing a ton of potential blog readers and customers.
I’ve added the WordPress Mobile Pack plugin to all of my blogs which converts them to a format that is mobile friendly. It also supplies basic stats that show the percentage of mobile users that are viewing your site. To show proof of the traffic that you are missing if your blog is not mobile-ready, here is a list of statitistics from a few of my sites and the number of mobile hits that they are getting:
You’ve had 28941 desktop hits and 1780 mobile hits in the last 9.3 days.
You’ve had 10730 desktop hits and 1233 mobile hits in the last 9.3 days.
You’ve had 16185 desktop hits and 544 mobile hits in the last 9.3 days.
You’ve had 3267 desktop hits and 365 mobile hits in the last 9.3 days.
You’ve had 8045 desktop hits and 478 mobile hits in the last 9.3 days.
You’ve had 3922 desktop hits and 326 mobile hits in the last 9.3 days.
That is 4300 plus hits that I would have missed out on in just the past nine days alone!
Included in the WordPress Mobile Pack is the ability to link your mobile-ready blog to their Mpexo directory for mobile sites. Having your site listed in that directory helps, but all sites get mobile hits. Here are the stats for a new site that I am developing for a client and just put online a week ago:
You’ve had 1680 desktop hits and 25 mobile hits in the last 7.1 days.
This site has very little content (4 posts and 2 pages) and has not been added to the mobile directory but it has received 25 mobile hits in a week without any promotion.
Many popular websites like Twitter and Facebook are mobile friendly and actually encourage their users to interact with mobile devices. With the number of people using these devices on sites that you are (or at least should be) marketing your blog on, does it not make sense to have a site that they can move directly to and view while still using their smart phone or other mobile device?
Now you probably want to know how to monetize this traffic… Admob is a contextual ad site just for mobile devices. How big is the mobile ad market? Google recently paid $750 million for Admob! The money from your mobile ads is probably not going to be as good as your regular site where you have more flexibility in your ad types, but it is a way to profit from that traffic with relative ease.
To close I just have one question: “Is your blog mobile-ready?”
If you have read my Blog Launch Blueprint, you know that I am high on creating blogs on free sites to provide backlinks to your posts on your main blog. There is a new plugin, WP Syndicator, just launched today from Andy Fletcher and John Taylor, that syndicates each of your posts to a number of these free sites automatically. I have been testing (thanks Andy… its awesome!) the plugin on a couple of my sites and it works incredibly!
Yes, I am a JV partner on this launch and I will make a commission if you buy from my link… But that is not why I am creating this post. I love this plugin! There are tons of paid plugins out there, that I could pitch, but most of them have an equivalent that is free. There is nothing else like WP Syndicator that I have found for free.
Bottom line here… Even if you do not buy from my link, you should get WP Syndicator… It’s that good!
Before, I would go to my Clipmarks account and clip some of the information from a post and then add it to my free sites, taking me around 30 minutes to an hour for every new article. When you have multiple blog sites to maintain, that can take up a good part of your day. With WP Syndicator, as soon as I click on the publish button it starts sending excerpts from the post to these free sites, creating instant backlinks! This plugin is going to save me, at least, a couple of hours every day!
Besides the backlink, if someone happens upon one of these feeder sites, with WP Syndicator they will have to click over to the main blog if they want to continue reading the article. So not only are you increasing your ranking in the search engines, you are also picking up traffic from the visitors to your feeder sites… A win, win and win again situation!
I do not pitch too many paid products directly from my articles on here… Unless I feel that they are really good… And WP Syndicator is. This is the plugin that I would have developed to use with my Blog Launch Blueprint. It does the things that I show you about creating backlinks on autopilot!
The initial setup for WP Syndicator will take a bit of work, but once the feeder sites are set up and your info is entered into the plugins configuration, you never have to worry about it again. You set it up and everything is done automatically when you publish a new post.
Another good feature of WP Syndicator is that if you have some older posts that you have not syndicated to your feeder sites, you can go back and let the plugin do the work for you. If you had ten posts, you could create 150 backlinks with a press of a button.
I apologize if this seems like a sales pitch… but I am serious about how well this thing works! If you are serious about creating a profitable blog, then I highly recommend that you get WP Syndicator.
A new social networking site just launched today that I’m really impressed with. IM Faceplate gives you a chance to interact with other internet marketers and share information like rss feeds, links, videos and articles about your sites. If you’re looking to add subscribers to your blog and are producing great content, this site could be really invaluable to getting new readers to your site.
Here’s a video that Jon Olsen released on Youtube today with a short overview of the site.
You can even add an opt-in form to your profile page… Talk about sweet marketing friendly site!
If you have a Clickbank account, you can add it to your IM Faceplate profile and you will earn cash from sales on the ads that run on your faceplate. Pretty cool, huh?
Sites like Twitter, Facebook, Youtube, etc can also be linked in your IM Faceplate profile to build up followers/friends on those sites, as well…
You can also set all of this up for free. They do have a pro option, but there is no one time offer (OTO) or high pressure tactics to try and get you to upgrade. I really haven’t looked into the pro upgrade that much, so I can’t even tell you what the cost is. The free account is great, by itself; so I really see no reason to pay for something that doesn’t really add that much to the account… but, you can check it out if you wish.
Check out IM Faceplate here for yourself… I’m sure that I’ve probably left some features out.
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