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The Mobile Friendly Project

Mobile web standards evolution
Image via Wikipedia

You may have noticed that I have been… maybe obsessing is too strong of a word… paying a lot of attention to mobile web developments lately. There is a good reason for this, plus its led me to build a new site… Which is good news for you. Here’s the story…

I was doing some research for a new article a few days back (August 30th to be precise) and was looking at keywords and what domains were available for them when I happened upon an excellent top level domain name for the mobile market. The keyword “mobile friendly” gets more than twice as many searches as “mobile ready” and the dot net name was available for it. Being a good marketer, I snatched it up and quickly put up a new site.

OK… This where it gets good for you.

Basically, I am going to outline from start to finish over the next thirty days the processes that I go through to make this site successful. You will be looking over my shoulder, so to speak, as I build this site into a money maker and receive step by step updates (and a bunch of other goodies) so that you can create your own.

So, let’s get started…

Why did I choose the mobile web niche?

It was a bit of luck, really. I know this niche is just starting to get hot, so I was already doing research and writing articles about it. When I discovered there was an excellent name with not much competition, I had to create the site. It was an AHA! moment… Plus the niche will be exploding in the next 12 months… guaranteed.

After registering the domain and adding it to one of my hosting accounts, I installed WordPress. To WordPress I added the Suffusion theme and an assortment of plugins including the WordPress Mobile Pack… Kind of pointless to have a blog about mobile friendly web sites and not being mobile friendly yourself.

I created a header and background image, it was the middle of the night and I wanted it done quickly so I did it myself instead of waiting for someone else to do it the next day. I then customized the Suffusion theme and added the header and background images.

I next added an article to the site and added my main keywords and meta description to the Suffusion theme. Another reason that I like this theme is that it is SEO friendly and doesn’t require you to add in a plugin for SEO purposes. A big plus there.

I did a little looking around on Clickbank and found some suitable items to promote through the banner ad zones that I had set up on the site earlier during my customization. I then went to a couple of my CPA networks and browsed for some additional items to promote. Affiliate monetization done.

Since that time I have added a few more articles and did some tweeking to make the site more productive. I’ve added in a special report as an enticement to join the sites mailing list, set up the autoresponder and created a few backlinks. I also added a product of my own to the monetization process for those 100% paychecks.

Today I added a couple of backlinks from a some of my Blogger blogs after adding a new article. I then created an article for a social networking site that includes backlinks to the Mobile Friendly site and to the sign-up page for the free report.

Tonight, I’m going to rest… Its been a long four days and I need to get busy on my next steps in building traffic for the Mobile Friendly site tomorrow. Also tomorrow, I will give you a link to a PDF file that shows all of the plugins that I am using on the site and what purpose each of them serves. Until then…  Just about forgot…

Check the new Mobile Friendly dot net site to see what I have done so far.

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Hey Blog Guru! Where’s Your Blog?

This is an updated 2009 photo of Perez Hilton....
Image via Wikipedia

There are many people who profess to being blogging gurus out there. They have all of the answers to every question and supposedly make tons of money with their blogs each and every day. Do they really make all of this money from their blog or is the main source of their income the blogging products that they develop and feed you through Clickbank?

I get proposals to be a Joint Venture partner on many blog related products and most of them I turn down. I turn them down because I take a look at the product and see that its just a bunch of old re-hashed garbage that has been on the net for years or because I read the salesletter and they are showing all kinds of “proof” of income, but they never actually show you one of their blogs that is supposedly producing this income.

This so-called “proof” of income is usually just a shot of a Clickbank account. Did this money actually come from sales on their blog or is it from their last product launch. I guess they can “legally” get by with saying that they made that money in the blogging niche because the product they sold was blogging related. But what I want to see is proof from the blog itself.

Show me traffic figures, click-thru rates on your ads posted on the blog(s)… Something that shows you actually that you possibly could have derived that  income from your blog… Hell, just show me that you actually do blog and aren’t just out there searching the internet and publishing ebooks from that info that you want to sell to me for $37!

Don’t get me wrong, there are bloggers out there who make tons of money every day. People like John Chow, Perez Hilton and others. They have built their brand and have tons of readers who visit their site daily, click their ads and buy their products. They don’t need to force feed their readers anything, the money just comes naturally from their loyal readers. Building one of these types of blogs takes a lot of time and effort… It’s not going to happen over night.

There are other, faster ways to make money in blogging. If you seek out niches that haven’t been overly exploited or do not have much competition, you can quickly build a profitable blog site.

You can also enter into niches where people are looking for answers to specific problems like; acne, migraine headaches, garden pests, etc. If you build several of these niche blogs, you can make a pretty decent living from the income they provide and it doesn’t take long to get each of them making money.

Don’t expect to make six or seven figures immediately. It will take time to build enough of  these niche sites into an empire that will make you that kind of money.

I’m not trying to scare you off from blogging… Just know this… You can build a profitable blog in a very short time, but if you are looking to get rich blogging, it is going to take some time, whether you are building one super blog or an empire of niche sites. There are plenty of so-called gurus out there that may tell you the opposite, but until they show you the blog(s) that they used to do it… Don’t believe them. Anybody can show you a screenshot of a Clickbank or Paypal account…

OK… I included a link to my own blog… I think its cool that Zemanta is picking up posts from my site and I haven’t even submitted it for review, yet… SEO does work. ;-)

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Taking Time Out

Something that we should all do from time to time is take a little time out for ourselves. You can literally work yourself to death. Not that hard work is going to kill you in and of itself, but working too much and not getting your proper rest can leave you vulnerable to illness.

Okay… Now you are probably wondering why I am posting this type of article that is completely outside of the realm of this niche. Well… keep reading and I think you’ll understand.

You can build your business up too much. I know, you are all wanting to be rich and famous from your blog empire, but there is more to life than making money. If all of your concentration is put forth into making money from your blog, you will lose insight into why the blog was important in the first place.

Your blog should be a source of information that is freely available to anyone who visits. The money-making aspect should be secondary. If you look at your blog as a way to impart your knowledge to others, the money will follow.

Giving away free information is one of the best ways to make money. By giving away this information you become known and respected in your niche, so when it comes time to sell your readers a product, they will respect your opinion and be more apt to buy it from you. In the mean time, you can still profit from your blog through your ad networks or banners from affiliate products.

Over time you will build up many successful blogs (hopefully) in your empire. There will come a point where you don’t have enough time in the day to keep them all current and you have two choices. Either work yourself to death or farm some of that work out.

I am a control freak and at times I get to the point where I am working 20 hours a day and still not getting everything done. I have been at that point for the past couple of months or so. Too many projects and not enough time. I do have a staff, but when it comes to the actual creation of products and sites, I have to be buried to my neck in it. But this time it caught up to me…

I have been under the weather for a while trying to rid myself of bronchitis and have not been able to finish the videos for the WP Blog Master Super Course. So I am at a point (now that I am feeling better) to either put in a few 20 hour days (again) and get them done or *gasp* outsource the voice over to someone else or delay the course for a bit longer.

I have decided to put the course on hold for a couple of weeks, so that I may get fully recovered and not have to “kill myself” getting the videos done. Even if I outsourced the voice overs, it would take about that long or longer to get them done. So… I keep total control of the project and you have a healthy coach to get you moving in the right direction when we do get started.

Now back to the point…

It doesn’t hurt to give up a little control. If you are going to be extremely successful, you need to be able to let go of some things and let someone else do them for you. How can you do it?

  • Use guest bloggers to write posts for your sites (Any volunteers for a couple of IM sites?)
  • Outsource your design and graphics work (I do this… sometimes)
  • Hire someone to write articles for you (or rewrite PLR articles)
  • Use automation software (I love automated submission and research software)
  • Get an assistant (I probably need to let them do more for me)
  • Research
  • SEO

Seriously… If any of you want to be a guest blogger at some of my IM niche sites (not this one, though… sorry) go to my main support page at GaryCalvert.com and send me a message and I’ll get back to you with the details. I will provide you with a resource box and a back link to your site for each post you contribute.

For those of you who are on my mailing list, look for an email in a couple of weeks with your invitation to join the WP Blog Master Super Course for free. If you’re not on the mailing list… then I just want to know: “WHY NOT!?!” Just kidding… You should really subscribe to my list though…

I’m a bit different than most marketers, in that I do not bombard you with offers every day. You will very seldom see me pitching someone’s product in an email and, truthfully, I rarely even send e-mails to you unless I feel that it is something important. So go ahead and subscribe. If I piss you off, there is always an unsubscribe link at the bottom of each message.

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Profitable Blogging Requires a Plan of Action

Many people dream of blogging for profit, and this goal is not far beyond the reach of someone with average intelligence, a willingness to work hard, and a basic grasp of blogging technology. However, very few people manage to reap the profits they want from their blog. Most people who attempt to make money with their blogs do not succeed for two reasons.

Often, bloggers have unrealistic expectations of how fast their readership will grow and how much money they will make, and when these expectations are not met, the disappointment can crush the desire to continue blogging. The other trap that many bloggers fall into has to do with lack of planning. If you want to turn a profit as a blogger, the key to success is to make a realistic plan and stick with it.

To succeed at blogging for profit, the main thing that you will need is a large readership. The higher your traffic, the more advertisers will agree to pay you. However, cultivating the regular visitors that you will need in order to make a profit isn’t easy. As more and more blogs appear each day, having a great idea or a wonderful writing style is no longer enough to get attention. You need to be able to market your blog effectively.

Too many bloggers spend all of their time writing posts and almost no time marketing their project. To be certain, updating as often as you can is a great way to keep your blog high on blogrolls and high in the search engines and once your readers know that you update frequently; they will return to your site on a regular basis. However, it does not matter how often you update if nobody is reading your page, so dont skimp on the time that you spend drawing visitors to your site.

To make your dreams of blogging for profit a reality, try decreasing your number of posts and using some of that time to draw new visitors by setting up link exchanges with other bloggers, making contacts in the blog community, connecting with people in your niche through social networks and following other established modes of winning traffic.

Of course, even if you are a marketing genius or have a really great idea for a blog, success is not going to happen overnight. Building the kind of readership that blogging for profit requires takes time, and in all likelihood it will be at least several months before you are able to turn a decent profit. Try to stay committed to your blogging project during this initial rough period. To stay motivated, have a plan for how often you will update and a goal for how many readers you want to attract, and then reward yourself for sticking with your plan.


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