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Behind the Scenes – Mobile Friendly Project

Published September 8, 2010 | By Blog Meister
IPod touch with software upgrade and web clips
Image via Wikipedia

I’ve been blogging on the steps that I have been taking in the launch of the new Mobile Friendly blog but have failed to let you in on all of the activity in leading up to the actual site launch (i.e. promotion). In past articles I have touched on finding a keyword inclusive domain, the theme and plugins, monetization, and content. What I have failed to report to you is the list building activity going on behind the scenes.

Many of the links that I have created so far do not lead directly to the blog, but instead to a lead capture (squeeze) page where I am giving away a report “Why You Need Mobile Ready Websites”. As an added incentive to subscribe, I am also giving away a new iPod Touch around the middle of October to one of the lucky subscribers. Yes… You can register and be in the drawing. ;-)

Beside the links leading to the squeeze page, I have been using a couple of social sites and some free traffic sources like traffic exchanges, safelists, text ad exchanges and such to get a test of the squeeze page’s effectiveness. So far it has done fairly well, even with the largely untargeted traffic from some of these sites.

When the new subscriber confirms their email account, they are then sent a mobile web crash course over the next few days full of great content via my autoresponder service. This content is designed to get them opening my emails so that when I begin promoting the blog in earnest, they will open the email and click the link to one of my new, outstanding, blog articles. :-) Giving away great content is always a win-win situation.

The autoresponder articles eventually lead into some of the monetization streams that I have set up for the site. The articles provide great content for the reader and make a low pressure sales pitch at the same time. If they buy one of the products, or later click one of the banners on the site, the chain of: Visitor, to Reader, to Subscriber, to Customer comes full circle. Hopefully the products that I have picked to promote will provide some great value and they will later become repeat customers.

Some may feel that building the list before officially launching the site is like putting the cart before the horse. Just like in launching a new product, having a list to mail to before the launch can be one of the most important factors in whether the site is a success or not. The marketing of products related to your niche, to your mailing list is just another way of monetizing the site and increasing your profits.

List building has always been an important part of my marketing strategy for both online and offline businesses. When you prepare to launch your new blog, be sure and build a list for your niche so that you can take advantage of the ready-made traffic that comes from having a mailing list.

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Posted in Blog Creation, Blogging | Tagged , , , , , , , | 2 Comments

Mobile Friendly Project – Content

Published September 6, 2010 | By Blog Meister

Before I start really promoting MobileFriendly.net , I want to have at least ten articles posted to the site. Of those ten I want at least half of them to be something that will catch the casual readers attention and get them to bookmark them for later reference and, in a perfect world, share them with their friends. With these anchor posts in place, I can then feel comfortable about sending large amounts of traffic to the site and retaining some of them as long term readers and subscribers.

I have not done any real promotion for the site other than the article I wrote and the couple of backlinks that I mentioned in earlier installments of this blog development series. I have not listed the site in any directories, created a video to post on YouTube and other video sharing sites or done any big time article marketing. That will begin later in the week.

My main focus has been in creating content for the site that will engage the reader and create subscribers when I do begin marketing the site in earnest. I do have Twitter tools installed, so there is a small amount of promotion with the tweet that is sent when I publish the post, but that is about it for now.

If you begin sending too much traffic to a new site where there isn’t too much for them to read they will get turned off and develop a bad impression of your site from the outset. Having plenty of good content for them to read the first time they visit is a better way to entice them to return and read more at a later date or even subscribe to your feed or mailing list.

Now just because I have some good anchor content on the site does not mean I’m not going to continue to provide good content to the readers. I will still create new articles that gives value to those who subscribe.

One type of article not to include in your anchor content is a product review or promotional post (unless you are creating a review site). Building a blog readership is very similar to developing a relationship with a mailing list. Give them good content and they will come back for more. If you do happen to make an offer to them for a product, they are more likely to by from you than someone else if your relationship is good.

Content is king in the blog world. The more content that you have, the more pages that will be indexed in the search engines. The better your search engine presence, the more organic (targeted) traffic you will get. If the content is relevant and insightful, you will gain readers and subscribers from those visitors on a daily basis.

…In the next installment, I’ll cover the initial promotional push and how to attract readers fast.

BTW… the site is getting 500+ visitors each day without promotion…

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Posted in Blogging | Tagged , , , , , , , , , , | 6 Comments

The Mobile Friendly Project

Published September 2, 2010 | By Blog Meister
Mobile web standards evolution
Image via Wikipedia

You may have noticed that I have been… maybe obsessing is too strong of a word… paying a lot of attention to mobile web developments lately. There is a good reason for this, plus its led me to build a new site… Which is good news for you. Here’s the story…

I was doing some research for a new article a few days back (August 30th to be precise) and was looking at keywords and what domains were available for them when I happened upon an excellent top level domain name for the mobile market. The keyword “mobile friendly” gets more than twice as many searches as “mobile ready” and the dot net name was available for it. Being a good marketer, I snatched it up and quickly put up a new site.

OK… This where it gets good for you.

Basically, I am going to outline from start to finish over the next thirty days the processes that I go through to make this site successful. You will be looking over my shoulder, so to speak, as I build this site into a money maker and receive step by step updates (and a bunch of other goodies) so that you can create your own.

So, let’s get started…

Why did I choose the mobile web niche?

It was a bit of luck, really. I know this niche is just starting to get hot, so I was already doing research and writing articles about it. When I discovered there was an excellent name with not much competition, I had to create the site. It was an AHA! moment… Plus the niche will be exploding in the next 12 months… guaranteed.

After registering the domain and adding it to one of my hosting accounts, I installed WordPress. To WordPress I added the Suffusion theme and an assortment of plugins including the WordPress Mobile Pack… Kind of pointless to have a blog about mobile friendly web sites and not being mobile friendly yourself.

I created a header and background image, it was the middle of the night and I wanted it done quickly so I did it myself instead of waiting for someone else to do it the next day. I then customized the Suffusion theme and added the header and background images.

I next added an article to the site and added my main keywords and meta description to the Suffusion theme. Another reason that I like this theme is that it is SEO friendly and doesn’t require you to add in a plugin for SEO purposes. A big plus there.

I did a little looking around on Clickbank and found some suitable items to promote through the banner ad zones that I had set up on the site earlier during my customization. I then went to a couple of my CPA networks and browsed for some additional items to promote. Affiliate monetization done.

Since that time I have added a few more articles and did some tweeking to make the site more productive. I’ve added in a special report as an enticement to join the sites mailing list, set up the autoresponder and created a few backlinks. I also added a product of my own to the monetization process for those 100% paychecks.

Today I added a couple of backlinks from a some of my Blogger blogs after adding a new article. I then created an article for a social networking site that includes backlinks to the Mobile Friendly site and to the sign-up page for the free report.

Tonight, I’m going to rest… Its been a long four days and I need to get busy on my next steps in building traffic for the Mobile Friendly site tomorrow. Also tomorrow, I will give you a link to a PDF file that shows all of the plugins that I am using on the site and what purpose each of them serves. Until then…  Just about forgot…

Check the new Mobile Friendly dot net site to see what I have done so far.

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Posted in Blogging, Miscellaneous | Tagged , , , , , , , , | 11 Comments

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