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Your Blog Needs to Be Mobile Ready

Person with PDA handheld device.
Image via Wikipedia

In recent weeks I have been focused on having mobile-ready blogs because there is so much traffic coming to sites from mobile devices these days. Mobile devices, smart phones, internet ready tablets , etc. are all gaining in popularity for web browsing, so it makes sense to have a site that is viewable by those devices. If your site is not mobile compatible, you are losing a ton of potential blog readers and customers.

I’ve added the WordPress Mobile Pack plugin to all of my blogs which converts them to a format that is mobile friendly. It also supplies basic stats that show the percentage of mobile users that are viewing your site. To show proof of the traffic that you are missing if your blog is not mobile-ready, here is a list of statitistics from a few of my sites and the number of mobile hits that they are getting:

  • 5% of your traffic is currently from mobile users. (this site first)

You’ve had 28941 desktop hits and 1780 mobile hits in the last 9.3 days.

  • 10% of your traffic is currently from mobile users.

You’ve had 10730 desktop hits and 1233 mobile hits in the last 9.3 days.

  • 3% of your traffic is currently from mobile users.

You’ve had 16185 desktop hits and 544 mobile hits in the last 9.3 days.

  • 10% of your traffic is currently from mobile users.

You’ve had 3267 desktop hits and 365 mobile hits in the last 9.3 days.

  • 5% of your traffic is currently from mobile users.

You’ve had 8045 desktop hits and 478 mobile hits in the last 9.3 days.

  • 7% of your traffic is currently from mobile users.

You’ve had 3922 desktop hits and 326 mobile hits in the last 9.3 days.

That is 4300 plus hits that I would have missed out on in just the past nine days alone!

Included in the WordPress Mobile Pack is the ability to link your mobile-ready blog to their Mpexo directory for mobile sites. Having your site listed in that directory helps, but all sites get mobile hits. Here are the stats for a new site that I am developing for a client and just put online a week ago:

  • 1% of your traffic is currently from mobile users.

You’ve had 1680 desktop hits and 25 mobile hits in the last 7.1 days.

This site has very little content (4 posts and 2 pages) and has not been added to the mobile directory but it has received 25 mobile hits in a week without any promotion.

Many popular websites like Twitter and Facebook are mobile friendly and actually encourage their users to interact with mobile devices. With the number of people using these devices on sites that you are (or at least should be) marketing your blog on, does it not make sense to have a site that they can move directly to and view while still using their smart phone or other mobile device?

Now you probably want to know how to monetize this traffic… Admob is a contextual ad site just for mobile devices. How big is the mobile ad market? Google recently paid $750 million for Admob! The money from your mobile ads is probably not going to be as good as your regular site where you have more flexibility in your ad types, but it is a way to profit from that traffic with relative ease.

To close I just have one question: “Is your blog mobile-ready?”

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