
When you decide to launch a new blog site like Mobile Friendly, one of the first things that you are going to be confronted with is what theme and plugins to use. Your choice of a theme and the plugins for your site will make a huge difference in the way it looks and functions for your user. The better your site looks and the easier it is to use will greatly benefit you in converting visitors into subscribers and long-term readers.
I know what you are thinking… “What about great content, Gary?” Content is very important, and I will get to that in the next installment, but if your site turns the visitor off before he even reads one post then your great content is not doing you any good.
For the theme, as I mentioned in the previous article, I chose the Suffusion theme because of its flexibility and the fact that it is SEO ready so you do not need to add a plugin like the All in One SEO pack to it. It does take a bit of time to get the theme configured the way you want, but that is only because there are so many options available for you to choose from. There are several preconceived templates that you can choose from that will reduce the setup time dramatically, but I prefer the custom method myself.
After I installed the theme, I had to decide what plugins to use. The plugins added cover many areas including social networking, security, functionality, statistics, and additional SEO.
Security is always a major concern when you put a website online, so its a natural decision to look for ways to better secure it. WordPress is fairly secure straight out of the box but there are several vulnerabilities that can be exploited to get your site hacked.
One thing that all sites with an admin section face is a brute force break-in attack. With this type of attack, the login page is repeatedly bombarded with user name/password combinations until the site is broken into. This is easily preventable in WordPress by installing the Login Lockdown plugin to limit the number of attempts at the login page and then lockout the IP address of the attacker.
With social networking there are a couple of plugins that I always use. The TweetMeme button plugin is an industry staple and can be seen on nearly every blog out there. It is very effective in getting people to promote your blog to their Twitter followers.
The other social plugin that I like is AddThis. It allows your visitors to share your post with over 200 social networking and bookmarking sites. They can even share it with their friends and colleagues via email or print it out for sharing in a physical form.
There are many other plugins that I used in creating this site. Click here for a complete PDF list of them all and the reasons that I chose to use them.
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You may have noticed that I have been… maybe obsessing is too strong of a word… paying a lot of attention to mobile web developments lately. There is a good reason for this, plus its led me to build a new site… Which is good news for you. Here’s the story…
I was doing some research for a new article a few days back (August 30th to be precise) and was looking at keywords and what domains were available for them when I happened upon an excellent top level domain name for the mobile market. The keyword “mobile friendly” gets more than twice as many searches as “mobile ready” and the dot net name was available for it. Being a good marketer, I snatched it up and quickly put up a new site.
OK… This where it gets good for you.
Basically, I am going to outline from start to finish over the next thirty days the processes that I go through to make this site successful. You will be looking over my shoulder, so to speak, as I build this site into a money maker and receive step by step updates (and a bunch of other goodies) so that you can create your own.
So, let’s get started…
Why did I choose the mobile web niche?
It was a bit of luck, really. I know this niche is just starting to get hot, so I was already doing research and writing articles about it. When I discovered there was an excellent name with not much competition, I had to create the site. It was an AHA! moment… Plus the niche will be exploding in the next 12 months… guaranteed.
After registering the domain and adding it to one of my hosting accounts, I installed WordPress. To WordPress I added the Suffusion theme and an assortment of plugins including the WordPress Mobile Pack… Kind of pointless to have a blog about mobile friendly web sites and not being mobile friendly yourself.
I created a header and background image, it was the middle of the night and I wanted it done quickly so I did it myself instead of waiting for someone else to do it the next day. I then customized the Suffusion theme and added the header and background images.
I next added an article to the site and added my main keywords and meta description to the Suffusion theme. Another reason that I like this theme is that it is SEO friendly and doesn’t require you to add in a plugin for SEO purposes. A big plus there.
I did a little looking around on Clickbank and found some suitable items to promote through the banner ad zones that I had set up on the site earlier during my customization. I then went to a couple of my CPA networks and browsed for some additional items to promote. Affiliate monetization done.
Since that time I have added a few more articles and did some tweeking to make the site more productive. I’ve added in a special report as an enticement to join the sites mailing list, set up the autoresponder and created a few backlinks. I also added a product of my own to the monetization process for those 100% paychecks.
Today I added a couple of backlinks from a some of my Blogger blogs after adding a new article. I then created an article for a social networking site that includes backlinks to the Mobile Friendly site and to the sign-up page for the free report.
Tonight, I’m going to rest… Its been a long four days and I need to get busy on my next steps in building traffic for the Mobile Friendly site tomorrow. Also tomorrow, I will give you a link to a PDF file that shows all of the plugins that I am using on the site and what purpose each of them serves. Until then… Just about forgot…
Check the new Mobile Friendly dot net site to see what I have done so far.
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