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Your Blog Needs to Be Mobile Ready
Published August 26, 2010 | 
- Image via Wikipedia
In recent weeks I have been focused on having mobile-ready blogs because there is so much traffic coming to sites from mobile devices these days. Mobile devices, smart phones, internet ready tablets , etc. are all gaining in popularity for web browsing, so it makes sense to have a site that is viewable by those devices. If your site is not mobile compatible, you are losing a ton of potential blog readers and customers.
I’ve added the WordPress Mobile Pack plugin to all of my blogs which converts them to a format that is mobile friendly. It also supplies basic stats that show the percentage of mobile users that are viewing your site. To show proof of the traffic that you are missing if your blog is not mobile-ready, here is a list of statitistics from a few of my sites and the number of mobile hits that they are getting:
- 5% of your traffic is currently from mobile users. (this site first)
You’ve had 28941 desktop hits and 1780 mobile hits in the last 9.3 days.
- 10% of your traffic is currently from mobile users.
You’ve had 10730 desktop hits and 1233 mobile hits in the last 9.3 days.
- 3% of your traffic is currently from mobile users.
You’ve had 16185 desktop hits and 544 mobile hits in the last 9.3 days.
- 10% of your traffic is currently from mobile users.
You’ve had 3267 desktop hits and 365 mobile hits in the last 9.3 days.
- 5% of your traffic is currently from mobile users.
You’ve had 8045 desktop hits and 478 mobile hits in the last 9.3 days.
- 7% of your traffic is currently from mobile users.
You’ve had 3922 desktop hits and 326 mobile hits in the last 9.3 days.
That is 4300 plus hits that I would have missed out on in just the past nine days alone!
Included in the WordPress Mobile Pack is the ability to link your mobile-ready blog to their Mpexo directory for mobile sites. Having your site listed in that directory helps, but all sites get mobile hits. Here are the stats for a new site that I am developing for a client and just put online a week ago:
- 1% of your traffic is currently from mobile users.
You’ve had 1680 desktop hits and 25 mobile hits in the last 7.1 days.
This site has very little content (4 posts and 2 pages) and has not been added to the mobile directory but it has received 25 mobile hits in a week without any promotion.
Many popular websites like Twitter and Facebook are mobile friendly and actually encourage their users to interact with mobile devices. With the number of people using these devices on sites that you are (or at least should be) marketing your blog on, does it not make sense to have a site that they can move directly to and view while still using their smart phone or other mobile device?
Now you probably want to know how to monetize this traffic… Admob is a contextual ad site just for mobile devices. How big is the mobile ad market? Google recently paid $750 million for Admob! The money from your mobile ads is probably not going to be as good as your regular site where you have more flexibility in your ad types, but it is a way to profit from that traffic with relative ease.
To close I just have one question: “Is your blog mobile-ready?”
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Posted in Blogging, Social Marketing | 
Facebook, Google, mobile ready blog, Smartphone, Twitter, wordpress mobile pack
Pingback: Why you need to mobile optimize your site | Ms. Amy Young
Great post. I just posted on this same topic. We have to stay on our toes all the time. Technology is constantly changing. I predict that google will come out with something like the ipad that is a huge monster. I’ve been surprised at how many people are buying the ipad. I too am getting 5 percent of my traffic from mobile users. All bloggers need to get on this ASAP.
With their contribution to the smart phone market. it would not surprise me for Google to contribute to the development of an internet tablet type of device… Probably in much the same way, with the technology, and license it to others to produce.
I hadn’t checked my stats recently and was surprised when a client told me he was getting 13% of his traffic from mobile devices, so I reset my stats and rechecked them today. I was pleasantly surprised to see the 10% at a couple of sites. When I first installed the plugin 5 weeks or so ago, I was getting 2% to 3%, which was reason enough to install it on all of my sites… But now with 5% and up, I’m really glad I did.
Yup, been telling people this for months – this during the same past year that we’ve seen an absolute explosion in mobile marketing courses from Dan Hollings, Gauher Chaudhry, etc.
I’ve got a fantastic idea for a site that, done in WordPress, would probably require piecing together various components, but few if any of the all-in-one html scripts that COULD handle it are mobile-optimized, which really chaps my hide. They just don’t seem to get where the world is going.
Pingback: Your Blog Needs to Be Mobile Ready | Blog Launch Blueprint
I actually value your own comments. Despite the fact that I might not agree with every thing you point out, it truly is good to see someone expressing their mind with the bare minimum of fuss.
Replying to comments many times adds much more to the information contained in the article. The comments many times will bring something to light that I left out of the original post and make the article even more informative… Plus, I like interacting with my readers.